Strategic Social Media: Engaging Online Audiences for Nonprofits

Community engagement is a pillar of all non-profit organizations, but how does that authentic connection and partnership translate to online audiences in the age of social media? Maintaining an internet presence is one way to effectively establish your organization’s brand. Developing a social media strategy in addition to your organization’s existing communications and community engagement plans for your organization is a great way to stay connected with key partners, target audiences and potential donors.

Join us on April 23rd from 10 am-12 pm at The Equity Center – Downtown as we learn how to create and execute a social media strategy without a budget with Sydney Shuler, Communications Specialist at The Equity Center.  

During this session, offered in partnership with The Equity Center, you will learn how to:

  • Analyze social media insights to identify, engage with and expand your audience on the main social media platforms (Facebook, Instagram, LinkedIn and X)
  • Create and execute an original social media strategy.
  • Create original content.
  • Work with easy-to-use tools to create graphics.
  • Repost content
  • How to make internet trends work for your organization 

If you require any accessibility accommodations, such as American Sign Language interpreters, please contact

Topic Marketing & Communications
When April 23, 2024 10:00 am - April 23, 2024 12:00 pm
Where The Equity Center - Downtown, 201 W. Main St. Suite 3 Charlottesville, VA 22902
Trainer Sydney Shuler
Member Fee $50.00
Non-Member Fee $85.00

8 places remaining for this event