Social Media Coordinator

Description

Virginia Film Festival
2024 Social Media Coordinator
Pay Rate: $25/hour
Hours/Week: 40+
Contract Dates: 8/19/24 – 11/8/24
Supervisor: VAFF Marketing Manager

The VAFF’s Social Media Coordinator will work with Festival staff to plan and implement social media campaigns around the 5-day Festival and will also support media relations, copywriting, box office reporting, and website maintenance. This position is a pivotal member of the Festival core staff; will be included in all general staff, senior staff, and programming team meetings; and will be expected to represent the Festival to the University and local communities, as well as to industry guests with the utmost professionalism.

The Social Media Coordinator will report directly to the Marketing Manager, and dates of employment will run from mid-August to approximately two weeks after the Festival ends. Due to the nature of this position, there will be periods of time leading up to and during the VAFF during which it will be necessary to work overtime and on weekends. Overtime worked will be compensated with overtime pay. This position will be hired through UVA Temp Services.

The Virginia Film Festival is committed to sharing diverse stories on screen and to fostering an inclusive environment for our staff, partners, and audiences. We strongly encourage applicants who represent diverse and intersecting identities to apply to the Festival.

To Apply: Please email cover letter, resume, and contact information for at least 3 references to kak6zb@virginia.edu with the subject line: Application: VAFF 2024 Social Media Coordinator.

Job Duties

Areas of Responsibility

Marketing & Social Media
• Create and implement inclusive marketing campaigns, targeting local and UVA communities.
• Create and implement social media campaigns, including content creation and paid campaigns.
• Assist in analyzing box office data and responsively adjust plans and campaigns as needed.
• Work with student interns to implement targeted marketing and social media campaigns.
• Track all marketing initiatives and their estimated reach/impressions.

Media Relations
• Assist in organizing and scheduling press conferences, live remotes, and interviews.
• Support communication to press, including the distribution of credentials, tickets, images, and screeners.

Copywriting & Communications
• Research, write, and proof copy for film blurbs, guest bios, and other promotional copy.
• Write and edit copy for the Festival’s website, e-newsletters, and paid radio, print, and TV ads.
• Support the production of the VAFF’s commercial, trailer, and pre-screening scroll.
• Assist in maintaining the Festival’s website: upload photos, content, schedule, ticketing info, etc.

Other Duties
• Identify, plan for, and represent the VAFF at events, fairs, and other promotional opportunities.
• Create print and social media graphics that are in-line with VAFF brand.
• Help to plan and execute special events.
• Maintain publicity + marketing archives.
• Create and maintain post-Festival attendance and impact reports.

Skills Required

Required Knowledge, Skills, and Abilities
• Organizational and problem-solving skills as well as a high-level of attention to detail are essential. • Experience in promoting arts and/or other cultural events.
• Experience creating engaging and creative social media content and campaigns.
• Strong communication skills and demonstrated experience in writing and communicating through a wide variety of mediums to a wide variety of audiences.
• A working knowledge of UVA and local communities and the overall arts and cultural scene. • Excellent interpersonal skills and the ability to work effectively within a culturally diverse environment.
• Ability to adapt quickly, work well under pressure, multitask frequently, and meet tight deadlines.

Preferred Experience, Skills, and Interests
• Working knowledge of the film industry.
• A passion for the arts and film.
• Experience in coordinating and organizing arts/film events, programs, and/or screenings.
• Working knowledge in the following computer applications is preferred: Adobe Photoshop, Canva, Illustrator, WordPress.

Additional Info

About the Virginia Film Festival: The Virginia Film Festival is a program of the University of Virginia, with support from the Office of the Provost and Vice Provost for the Arts. Each fall, we welcome over 80 guests and screen over 100 films on UVA grounds and in the surrounding community over the five days of the Festival.