OrganizationPiedmont Environmental Council
TypeFull Time
Application DeadlineJuly 30, 2024
College Degree Required?Yes
Salary Range$55,000 - $75,000


Your Role
The Public Relations & Media Coordinator will develop and deploy media relations and public relations strategies to elevate PEC’s profile in the Virginia Piedmont region and beyond toward advancing the following communications goals:

Build a network of reliable activists, donors and members
Influence decision-makers to reach better outcomes
Increase positive awareness of PEC and build support for a full range of PEC programs
Change behavior and foster an ethic of good stewardship of the Piedmont’s natural resources, historic and cultural resources, and the environment as a whole.

Job Duties

Areas of Responsibility
The Public Relations & Media Coordinator will report to PEC’s co-director of outreach and communications. Examples of responsibilities and activities include:

Work with PEC communications and field staff to proactively identify and execute media opportunities that support advocacy goals and promote PEC as a leader in local, regional, and state environmental and conservation policy, advocacy, and public engagement.
Cultivate strong relationships and facilitate staff interviews with, members of local, regional, and national media in order to secure earned media placements and positive media mentions, and that position PEC as the go-to resource for media representatives and entities.
Work with PEC staff to support message development for advocacy and public policy initiatives, conservation and habitat restoration activities, and development and grant writing.
Train/advise PEC staff members on media interviewing, response, and relationship building.
Research, write, disseminate, and coordinate with PEC staff on production of diverse communication tools, including feature stories and information content for PEC newsletters, print/digital publications, and website.
Research, write, disseminate, and coordinate with PEC staff on production of diverse media tools, including, but not limited to, press pitches, press events, editorial board memos, press releases, media advisories, media statements, op-eds, and paid media.
Collaborate with communications and media staff affiliated with other environmental and conservation partner organizations in joint coalition efforts.
Support PEC outreach and communications team in other areas as needed, including but not limited to: drafting, editing, and/or proofing of email action alerts, web content, printing and digital newsletters, social media posts, annual report, and other informational pieces.
Edit and proof copy with advancement, communications and outreach, and other program staff using AP Style Guidelines and with an eye toward accuracy, clarity, and messaging in line with PEC’s brand.
This will be a hybrid position based out of PEC’s headquarters office in Warrenton, VA, with travel to locations within PEC’s nine-county service area, Richmond and the D.C. metro area (on average a few times a month). Occasional attendance at night or weekend events may be required.

Skills Required

Required Qualifications
Strong work ethic and commitment to PEC’s core values, mission and vision.
Commitment to Diversity, Equity, Inclusion and Justice (DEIJ) principles.
Demonstrated understanding and application of strategic public relations and media relations principles.
Experience developing and implementing successful communications / public relations plans.
Excellent verbal and written communications skills with ability to convey clear and compelling messages for varied internal and external audiences.
Proficiency applying AP style and editorial rules.
Strong editing and proofreading ability.
Strong organizational and project management skills, with attention to detail and deadlines.
Ability to work on numerous deadline projects simultaneously, at varying stages of production.
Strong interpersonal skills and collaborative abilities, including the ability to work with people of diverse backgrounds and work styles.
Reliable transportation.

Preferred Qualifications
Five to seven years or more of relevant experience in media relations, public relations, and/or communications or Accreditation in Public Relations.
Understanding of the nonprofit communication field’s concepts, best practices, procedures and analytics.
Communications experience in public policy, with an emphasis on environmental, conservation, and/or land use issues.
Experience in campaigning, organizing or advocacy.
A working knowledge of local land use planning and zoning in Virginia.
A working knowledge of conservation policies and conservation easements.
Strong relationships with major regional and national reporters and bloggers.