Marketing Manager

Description

The Marketing Manager will contribute to the planning and implementation of strategic and product marketing while leading business development initiatives to support the mission and vision of Whole Woman’s Health by expanding awareness, engaging the public, attracting new audiences, developing marketing, building market share, generating leads in all markets and increasing overall profit contribution throughout the organization.

This entry level Marketing Manager must be pro-choice and committed to destigmatizing abortion within our communities.

Job Duties

• Devise and manage local marketing initiatives, including traditional and digital media.
• Perform marketing research within each community to better identify target audiences and needs.
• Utilize research findings to generate leads and maintain consistent reach, awareness, and opportunities for growth in each market.
• Develop innovative ways to reach a target demographic in each market to include the use of technological advances, outreach organizations, advertising, and patient trends.
• Create sales growth opportunities by developing community relations and identifying referral sources.
• Support the integrated marketing team by providing written content for branded emails, social media posts and campaigns, offline marketing material, web based stories and blogs.
• Help review content documents across all departments for relevancy, consistency, and brand compliance.
• Help identify opportunities for new content and PR based projects that drive organizational objectives.
• Perform research on competitors and trends, share findings with the integrated marketing team, and take the lead on creating projects that bring in new revenue.
• Design and manage public programs and events in concert with the VP of Marketing and PR and other Marketing Managers with the organization.
• Plan and administer community outreach and initiate new collaborations within each WWH community.
• Represent WWH at events both on-site and within the community
• Work with leaders to better learn what patient needs are in order to better market and advertise specific services in each market
• Reviews projects across the organization to ensure proper grammar, accuracy, and meeting of style guidelines.
• Plans and develops communications to support marketing objectives.
• Collects data to continually improve quality and effectiveness of marketing initiatives.
• Provides consultation and acts as a resource for local marketing and public relations initiatives.
• Provides excellent customer service to internal customers and effectively interfaces with outside constituents, consultants, and vendors.

Skills Required

Experience and General Requirements
• 4-year degree, preferably Marketing, Advertising or related field.
• Entry-level marketing experience with a minimum of 2-4 years in coordinating marketing and/or advertising campaigns, to include online placements.
• Self-starter who can work independently as part of a national team.
• Strong analytical skills and attention to detail.
• Unparalleled communication, writing, and editing skills required.
• Ability to adapt and pick up new techniques.
• Keen eye for graphic design, attention to detail, and creativity.
• Proficiency with various social media platforms including Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr
• Interest and knowledge of current events and marketing trends within specific geographic area(s).

Physical Requirements
Must possess the ability and capability to perform any task in the office. Must be able to lift 15 lbs or more, be able to physically move through the office unaided, and have excellent visual and hearing acuity.

Additional Info

• A competitive salary, commensurate with experience.
• Medical, vision, dental and life insurance, as well as a 401k plan and generous PTO.
• A corporate culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people.

Whole Woman’s Health Vision
We are here to change how women experience themselves in the world; women’s healthcare is our venue.

Whole Woman’s Health Philosophy
We have a holistic approach to healthcare. We understand that women experience medical issues with their whole selves, often including their families, their religion/beliefs, their history and their dreams. We listen to women, trust women and are here to guide them through their choices.

Whole Woman’s Health Mission
We are women’s health care providers specializing in abortion. It is our mission to welcome and treat the whole woman – her head, her heart and her body. We provide education, counseling, informed consent, medical care and trust. We honor women’s hopes, dreams and intentions in all of the care that we provide.