Marketing Coordinator

Description

Marketing Coordinator

Live Arts is seeking a full-time marketing coordinator to plan and execute all digital and traditional marketing, media relations, and internal communications for this beloved volunteer-powered theater in downtown Charlottesville, Virginia. The coordinator is responsible for content development, web and social media, promotions, and oversight of graphic design and photography. With primary focus on the artistic season, the coordinator also provides marketing support to the development, volunteer recruitment, and education departments.

The position serves as the primary media relations contact for the theater. This is an entry-level position with opportunity for growth. The coordinator reports to both the executive director and artistic director. This exempt position includes full benefits and a flexible schedule.

For more information, please visit: https://livearts.org

Job Duties

Season Marketing including all pr/media, content management, and design of marketing materials. Work with the artistic director to promote show auditions through the website, social media posts, and e-newsletters. Attend production meetings and weekly staff meetings to stay abreast of changes and opportunities to tell the Live Arts story. Produce playbills for five-to-seven shows per year, including advertising placements and
sponsor recognition. Assist the development team in crafting fundraising messages, materials, and campaigns. Help
create sponsorship and advertising packets. Work with the volunteer manager to produce a volunteer e-newsletter, thank you postcards,
social media posts, and other recruitment and engagement tools. Help drive enrollment in youth summer camps and year-round education programming with social media posts and ads. Support Institutional Marketing with content for website pages that clearly and effectively communicates the organization’s brand, tone, and values. Monitor website performance and analytics.

Skills Required

● Strong writing skills, with an emphasis on crafting engaging and effective marketing messages.
● Basic knowledge of graphic design software; proficiency in Adobe Suite (Photoshop,
Lightroom, InDesign) and/or Canva is a plus.
● Excellent organization skills and ability to meet deadlines.
● Experience in website management is preferred.
● Basic knowledge of SEO practices preferred.
● Experience creating email campaigns and social media platforms; MailChimp experience is
a plus.
● Experience in PatronManager (Salesforce) is a plus.

Work Schedule

This position is primarily inperson. Some weekend and evening work expected.

Additional Info

Attributes
● A love of theater and the people who make it.
● A strong appreciation for Live Arts’ legacy as a volunteer-powered community theater.
● An abiding commitment to advancing diversity, equity, and inclusion at Live Arts and in the
community.
● Willingness to model Live Arts’ values of community, social change, creativity, learning, equity,
and artistic courage.
● High emotional intelligence and an ability to build relationships of trust.
● Ability to collaborate with a tight-knit team.