Marketing and Communications Coordinator

Description

We are looking for an experienced and creative Marketing & Communications Coordinator to join Camp Holiday Trails, a year-round nonprofit camp for children and teens with medical needs, and their siblings. The successful candidate will be responsible for developing, managing and executing marketing campaigns across multiple channels, including print, TV/radio, digital, and social media. Wrangling our WordPress website is part of this role. The ideal candidate will have a strong understanding of the latest marketing trends and techniques, as well as a passion for creating engaging content. The successful candidate will also have excellent organizational skills and the ability to manage multiple projects simultaneously.  Love of outdoors and kids a plus.

Job Duties

• YOUR FOCUS
  • Work closely with staff to ensure communications are in line with philanthropy.
  • Work closely with staff to ensure communications are in line with program (campers, partners, counselors, med team, volunteers, etc.)
  • Ensure volunteer groups are recognized and tagged in all communications tools – website, social media, monthly e-newsletter, etc.
  • PRINT PIECES and BRAND
    • Manage Canva creations, along with any print/design work in collaboration with the entire team.
  • MEDIA
    • Identify and develop relationships with media personnel, community partners and agencies to promote our programs and events.
    • Coordinate media requests and follow up, while serving as the primary or secondary media contact as needed.
  • WEBSITE (WordPress)
    • Write and publish website content with regular and timely updates.
  • E-NEWS
    • Write and publish quarterly e-newsletter to represent current CHT events and needs.
  • SOCIAL MEDIA
    • Maintain our organization’s social media accounts, including content creation and curation.  Current accounts: Facebook, Instagram, LinkedIn, Twitter, TikTok.
    • Help add and build CHT presence on other relevant platforms.
  • Measure and report on the effectiveness of communications activities.
  • Assist with other external and internal communications duties as needed.
  • EVENTS
    • Work with the CHT team to have a presence at a wide array of community events, some in our Mid-Atlantic region.  Events may be program, volunteer or philanthropic in focus and the staff team will work as a group to identify who attends.

Skills Required

We mutually agree that:

• You have 1-3 years of communications experience – creating and implementing strategies and developing online content. A bachelor’s degree in journalism, marketing or PR is preferred.

• You’re a communications maven! You can crank out a press release, Facebook update or newsletter article without even trying. You’re willing to share your ideas among the staff team.

• You have the ability to collaborate with several people at once, and you have no problem managing multiple initiatives simultaneously.

• Computers do what you say. You are confident with the Google Workspace, website content management, email marketing and social media networks.

Work Schedule

We anticipate a 40-hour work week with M-F as workdays (ANY weekend days flexed in coming week) but schedule for each day is flexible.  Some days working from home or anyplace with faster WiFi may be desirable and we encourage you to find your flow.

Additional Info

We look for someone seeking to develop and grow skills with us.  We are a busy and fun team who can buckle down and work in quiet, take breaks to think up names for the cardinal that bangs into our window (winner-Cardi B), help each other get to and from car repair appointments, ask for the help we need, hold each accountable for our self care plans, sometimes get things wrong and make assumptions and have to apologize and work towards resolution, perform in awkward all-staff TikToks, and more.