JMRL Public Communications Specialist

Description

Performs professional work promoting the educational services offered by Jefferson-Madison Regional Library.

Works with the Library administration to develop, implement, and maintain marketing and public relations plans; creates and disperses press releases, newsletters, ads, and other public information; promotes use of the library’s webpages; coordinates staff social media strategy; creates and maintains visual standards to assure all library locations present public information in a consistent manner; creates attractive public relations materials including flyers, brochures, bookmarks, and handouts.

Job Duties

• Develops and maintains the library’s public relations plan;
• Maintains the library’s style manual;
• Produces outreach content with a variety of communication tools (print, multimedia, online) in support of the library’s mission;
• Creates press releases, newsletters, flyers and other public information materials;
• Writes columns for weekly and monthly newspapers;
• Maintains communication with local media representatives (newspaper, radio, TV, web);
• Assures that all public communication materials are consistent  throughout the regional library;
• Takes official library photographs;
• Schedules staff appearances on TV and radio;
• Liaises with internal and external clients planning events and media coverage;
• Performs other duties as assigned.

Skills Required

Considerable writing, editing, content design, and desktop publishing skills; Proficiency in use of Adobe Acrobat Pro, Photoshop, Canva, G-Suite and most Microsoft software; Superior ability in developing graphics, posters, bookmarks, flyers, etc.; Ability to communicate effectively in oral and written form; Strong commitment to public service; Ability to create online communications that meet ADA accessibility guidelines; Proficiency in communicating through Facebook, Twitter, and  other social media