Director of Marketing

Description

Richmond Performing Arts Alliance (RPAA) is seeking a visionary marketing and communications leader to shape and share the story of one of Richmond’s most dynamic arts organizations. As Director of Marketing, you will guide the strategy, creativity, and voice behind RPAA’s public image—building community engagement, deepening audience relationships, and amplifying our mission.

This is an opportunity to combine your strategic thinking, storytelling talent, and digital expertise to elevate RPAA’s visibility and impact. You’ll lead organization-wide marketing, branding, communications, and public relations initiatives—working collaboratively across departments to drive participation, partnerships, and revenue.

If you thrive in a creative, fast-paced environment and love transforming ideas into action, this role offers the chance to make a lasting mark on a well-known community arts institution.

Job Duties

Marketing & Communications Leadership
● Develop and implement comprehensive marketing and communications strategies that strengthen RPAA’s brand and advance its mission.
● Craft and oversee messaging that builds awareness, grows audiences, and drives participation in educational, artistic, and fundraising initiatives.
● Serve as RPAA’s brand steward, ensuring cohesive storytelling and visual identity across all platforms and materials.
● Lead the creation of high-quality print and digital collateral, including brochures, annual reports, newsletters, and presentations.
● Manage advertising campaigns (digital, TV, print, radio, and social) to maximize visibility and ROI.
● Collaborate with the Executive Director and leadership team to align marketing goals with strategic priorities and budgets.
● Oversee media relations, including press releases, pitches, and responses, cultivating positive relationships with local and regional media outlets.
● Manage relationships with vendors and contractors (printers, photographers, freelancers, etc.).

Data, Analytics & Continuous Improvement
● Track, analyze, and report on key performance metrics for campaigns, email marketing, social media, and website engagement.
● Leverage data to refine messaging and optimize outreach efforts across platforms.
● Monitor marketing budgets, ensuring cost-effective and results-driven strategies.

Collaboration & Community Engagement
● Partner with colleagues across Education, Development, and Programming to advance shared goals and deliver cohesive, mission-aligned communications.
● Participate in RPAA events and community gatherings to represent the organization and build relationships with partners, patrons, and media.
● Serve as a creative thought partner within a collaborative, passionate team dedicated to creating a vibrant performing arts community in the Richmond region.

Skills Required

● At least five years of professional experience in marketing, communications, or public relations (nonprofit experience preferred).
● Bachelor’s degree required; advanced degree in communications, journalism, or related field preferred.
● Exceptional writing, editing, and storytelling skills with proven success in crafting compelling, audience-centered content.
● Demonstrated experience developing and executing successful marketing strategies and social media campaigns.
● Strong project management skills with the ability to juggle multiple priorities and meet deadlines (experience with Monday.com a plus).
● Familiarity with CMS platforms (WordPress preferred), digital advertising tools (Feathr or similar), and email marketing platforms (Mailchimp or similar).
● Proven experience with graphic design and current knowledge of design best practices, technology, and platforms (Canva, InDesign, Adobe Creative Suite, etc.) is required.
● Analytical mindset with experience interpreting engagement metrics and turning data into actionable insights.
● Collaborative spirit, good judgment, and enthusiasm for innovation and teamwork.
● Passion for the performing arts and belief in their power to inspire, educate, and connect communities.

Additional Info

Please send a cover letter, resume, and three references, as well as a persuasive writing sample and an example of a print or digital ad design to jobs@rpaalliance.com. Please list “Director of Marketing” in the subject line. No phone calls, please. Richmond Performing Arts Alliance is an Equal Opportunity Employer.

To learn more about the Richmond Performing Arts Alliance, please visit: www.rpaalliance.com