Workshops

Creating and Executing Communications Strategies

We’re all communicators. No matter your role in your organization, you need to communicate with others – maybe external audiences or that coworker down the hall (or on the Zoom!) We rely on our ability to communicate effectively. The same holds true for organizations. Big or small, in order to effectively carry out your mission, you need to be able to tell your story– in the right way, at the right time, to the right audiences. It’s what we call strategic communications. Unfortunately, many organizations don’t have the resources they think they need to undertake an effective communications strategy. Not so fast.

This workshop will show you how to use the resources you already have to carry out an ongoing communications program without a big budget dedicated to it. During the session, you’ll learn how to:

• Create and execute your own communications plan

• Develop messaging and storylines that reflect who you are

• Devise a media relations strategy that works for you

• Respond in the event of a crisis

• Create your own content

• Effectively use social media platforms

• Put technology to work for you

If you require any accessibility accommodations, such as American Sign Language interpreters, please contact staff@thecne.org.

Topic	Marketing & Communications
When	May 3, 2024 10:00 am - May 3, 2024 12:00 pm
Where	Center for Nonprofit Excellence, 1701-A Allied Street, Charlottesville
Trainer	Cameron McPherson, Hannah Robinson
Member Fee	$50.00
Non-Member Fee	$85.00