| Organization | Blue Ridge Area Food Bank |
| Type | Full Time |
| Application Deadline | May 18, 2026 |
| College Degree Required? | No |
| Salary Range | $50500 - $53500 |
| Phone |
Description
Digital Communications Manager – CHARLOTTESVILLE or VERONA, VA
Are you a creative storyteller with a passion for digital marketing? Do you have a knack for crafting compelling content and driving digital engagement? Use your strong communication skills to make a meaningful impact and help the Blue Ridge Area Food Bank build awareness about its mission and the effort to end hunger.
The Digital Communications Manager will be responsible for developing, managing, and evaluating the Food Bank’s digital communication strategies. This role is key to building awareness of our mission, inspiring and connecting with community supporters, and driving engagement through digital platforms. You’ll oversee the website, social media, email campaigns, and digital fundraising initiatives and develop content alongside your Marketing & Communications colleagues, all while helping to position the Food Bank as the leading hunger-relief organization in the region. The DCM will also contribute to some print communications campaigns.
Key responsibilities include:
– Develop and manage multi-channel digital communication campaigns that drive engagement and awareness.
– Oversee website content and functionality, ensuring a consistent and cohesive user experience that supports the organization’s strategic goals, brand, and messaging.
– Implement SEO strategies to optimize web traffic and engagement.
– Develop content strategy for email campaigns and send audience-specific, carefully coordinated in-house e-appeals and e-newsletters. Implement, manage, and maintain automated donor email experiences.
– Lead projects to optimize the effectiveness of digital channels, based on best practices, benchmarking, and analysis of channels’ effectiveness. Explore emerging channels.
– Create and manage the social media calendar, craft compelling posts, and measure the impact of campaigns.
– Capture photos, videos, and stories for use across all digital platforms.
– Assist with the creative production of print and digital materials when needed.
Required job qualifications:
– Excellent verbal and written communication skills to craft compelling messages that resonate with various audiences.
– Strong experience in planning, producing, managing, and evaluating digital campaigns, including email, social media, and web platforms.
– Highly organized, accurate, and able to meet deadlines in a fast-paced environment.
– Proven ability to work on multiple projects simultaneously, managing time and resources efficiently.
– Ability to work independently and as part of a collaborative team to meet organizational goals.
– Expertise in developing project plans and managing them to successful completion.
– Extensive proficiency with Microsoft Office, particularly Word, for document creation and editing.
– Experience with web publishing software (e.g., WordPress), analytics tools (e.g., G4 Analytics, Google Search Console), and online giving platforms (e.g., Classy).
– Hands-on experience with email marketing software (e.g., MailChimp) and social media platforms (e.g., Facebook, Instagram, LinkedIn).
– The Digital Communications Manager is a full-time position, and the Food Bank offers an effective and healthy work culture, competitive salary, and excellent benefits.
The role is onsite and based in our Verona or Charlottesville office and reports to the Director of Marketing & Communications. Occasional evening and weekend work may be required. Must have a valid driver’s license with a good driving record. Occasional travel within the Food Bank service area is required.
To be considered for this role, please submit a cover letter, resume, and two relevant work samples to humanresources@brafb.org, or mail to: Blue Ridge Area Food Bank Human Resources Office P.O. Box 937, Verona, VA 24482 The position will be open until filled. To learn more about the Food Bank, visit www.brafb.org.
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.