With social media constantly changing, what's next? How about direct donations from your twitter profile? Seven charity organizations are testing Twitter's new 'Buy' button, which could become the newest form of fundraising via social media.
This article provides a concise summary on why your nonprofit should be using Google Analytics, and how to gain the most from your use. Defining goals is just the first step to strengthening your nonprofit's online presence.
Whether you are just starting up a website or looking to redesign your website, find valuable steps here. This article focuses on the high-level management and planning decisions you need to make when you design or re-design your website.
Tune into this recorded podcast to find out why the FCC’s proposal to allow paid Internet “fast lanes” will create an unfair playing field that could significantly impair nonprofits’ ability to serve their constituents and raise awareness and support for their causes.
Whether you're just starting to put together a website for your nonprofit, or frustrated with your current vendor, this article has some great tips on what you should be looking for when researching Web Vendors.
Have you recently set up a website for your organization? Or are you looking to increase the viewings of your current website? This article walks you through the steps you can take to index your website quickly and easily to increase it's impact.
Content marketing encompasses all of the creation and sharing of media. This article explains why content marketing is so important and statistics on how well the nonprofit sector has been utilizing such marketing.
Fundraisers juggle a lot of responsibilities. During a recent Chronicle online video discussion, three nonprofit experts shared some of their favorite mobile apps to help fundraisers save time and get organized.
Infographics can help an organization raise awareness quickly and concisely to a wide audience. But what makes a good inforgraphic? This article highlights four successful examples to help guide your next campaign and maybe spark some new ideas.
Adding a mobile payment solution can add a measure of convenience for both your customers and you while helping you avoid carrying around cash and checks. Fortunately, there are a number of options that can turn your smart phone or tablet into a mobile credit card terminal.
Charity Navigator has thrown its weight behind a growing movement to get charities to become more “results-oriented” and “evidence-based.” Its method: Try to get donors who look at its Web site to consider how effective a charity is when deciding where to give.
On-time and on-budget projects do not necessarily mean a new system will realize proposed goals…or that users will even adopt the system as desired.
on-time and on-budget projects do not necessarily mean a new system will realize proposed goals and yield expected value…or that users will even adopt the system as desired. - See more at: http://www.npengage.com/uncategorized/what-makes-project-successful-nonprofit-edition/#sthash.WZX90yAg.dpuf
Since the latest modification from Google to its email service, there is a sense of genuine concern among Constant Contact and MailChimp users who depend on email campaigns to communicate with their customers.
Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve.
With the ever-growing popularity of e-mail and the Internet, it begs the question: Is direct mail dying? Based on information from Direct Marketing Association (DMA), the answer to that question is a resounding “no.”
Though improving technologies offer many great benefits, the large number of options they provide can often make us less productive. If you're feeling overwhelmed at work, try looking through this article for tips on how to destress and become more productive again!
Want to make your story heard but lacking the resources to secure airtime on television? The Wild Apricot Blog offers advice on how to use YouTube's Nonprofit Channel to help your message reach as many people as possible. Check it out!
The Google Apps donation program provides organizational email, calendaring and document sharing as a free alternative to Microsoft Outlook. How do the two applications compare in the face of typical nonprofit needs?
Creating a website can be very hard and overwhelming, but with a few tips and techniques, the process can be fairly straightforward and even enlightening. Check out this article for resources and an in depth guide that will simplify the entire process for you.
Compare four free and open source systems (WordPress, Joomla, Drupal, and Plone) that can help you build and manage a website. Includes a feature summary and detailed reviews, as well as a directory of consultants.
Want a dashboard view of the most recent articles and posts from dozens of the most important nonprofit resources on the web? Check out this news feed aggregate at Alltop; you can even customize it or create your own!
When you're lacking time and money, it's tempting to wait until a computer breaks or a piece of software becomes obsolete and then think about how you'll replace it. But even in smaller nonprofits, this approach can lead to disaster. Learn how to incorporate technology upgrades into your strategic plan to avoid outages and disruption.
Check out industry-wide benchmarks for nonprofit email, list growth, advocacy, and fundraising programs from 32 nonprofit partners, along with an analysis of growth and social engagement metrics on Facebook and Twitter for nonprofit organizations.
As the Internet comes of age, social media has changed the way nonprofits do business. They've advanced beyond getting the word out on Facebook and raising money with Twitter to find a unique overlap between the mission of nonprofits and the methods of new media. Learn from examples in this article.
Whether your concern is tracking donors, members, volunteers, or a combination, effectively storing information about the people related to your organization is an issue most nonprofits have to deal with. This article will help you identify the types of features you need and describes a number of relatively inexpensive options to meet your needs.
Blogs, or Web logs, are Web pages that feature short, link-heavy articles and running commentary that appear in reverse chronological order and are frequently updated.The short-and-sweet nature of blog content is only one of the benefits Leroux Miller discussed in the webinar. Blogs are great for search engines because they’re updated more regularly than Web sites tend to be, and they’re tagged by topic, which makes them inherently good for search engine optimization. But by that same token, creating a successful blog requires a commitment to blog regularly (at least twice a month, preferably once a week); creating posts that add value to the community or industry ("That's the only way you'll get people to link back and read your blog," Leroux Miller said); and an enthusiastic attitude. If you think of the blog as just one more thing to add to a long to-do list, that attitude will show through in your posts, she added. Blogs can be used by nonprofit organizations to organize information.
Donor management requires several layers of security. Meet the other 12-step program - the Payment Card Industry Data Security Standard (PCI DSS). There are 12 basic components to ensure safety measures are in place to mitigate credit card security risks. But under those 12 steps are more than 200 sub-requirements and many organizations aren't reading the fine print...
This brief report is based on a review of several nonprofit eNewsletters and their usage and gives suggestions for placement and design that you can apply to your own newsletter to make it more effective.
There are any number of donor-management software packages available, but how do you know which will meet your needs? This side-by-side evaluation of many popular donor-management systems is a good starting point to identify which program is right for you.
Facebook and other social networking utilities have gained immense popularity, and can give philanthropists a new venue in which to reach supporters. Find out how some social entrepreneurs are already taking advantage of the possibilities.
So you have a website...but how do you get it to come up on Google and Yahoo? Search Engine Optimization (SEO) is an art and a science and techniques are constantly changing. But don't be afraid! Use this article to begin understanding basic things you can do to get your site found.
The growth of social media and social networking over the years is unprecedented, as the percentage of internet users who use online social networks rose from below 10 percent in 2005 to over 35 percent in December 2008. Put this knowledge to use with a brief primer and resource list for engaging social media as a nonprofit.
An interactive clearinghouse for the latest and greatest web instruments of change, the e-organizer will show you how to maximize free and inexpensive online tools and resources to mobilize people around issues and within organizations.
TechAtlas is a web-based planning tool to help guide you and your organization through assessment and prioritization of your organization's tech needs. Your organization can use TechAtlas to assess its current standing in relation to its goals, and to receive specific recommendations on how achieve its vision.
Hewett Foundation, in collaboration with McKinsey & Co.
This H discussion paper summarizes the authors' perspectives on how the nonprofit sector might improve the flow of information over the next 5 to 10 years. They hope this paper will spur a lively dialogue among nonprofit organizations, foundations, individual donors, and the many intermediaries supporting the sector. Making the kinds of changes they are proposing is a huge, multi-year challenge and one that will require significant collaboration among a variety of stakeholders. They recognize that pressure for better performance information and greater accountability will raise concerns that work that is not easily and quickly measured will be discounted. However, the authors firmly believe that improving the availability and quality of information can have an enormous positive impact on nonprofit organizations’ ability to accomplish their goals.
All indications are that online tools are here to stay, as government and for-profit entities turn to the Web for its benefits of broader scale reach and cost-effective methods. In some cases online tools produce better-quality products than the paper or in-person alternative, or offer a valid alternative given the shortcomings of other options. What’s important for nonprofit organizations to notice about this trend is that technology plays an increasingly relevant role in helping people to access the resources they need and to amplify their voice to make a difference in our community. Nonprofit staff who scan for developments and opportunities will be better positioned to connect clients to valuable services and information, and to offer ‘technology-enhanced” community service. This toolkit is designed to be an interactive, practical guide to help nonprofit leaders and staff begin to introduce online tools into their work.