How to Get Free Publicity for Your Business

How to Gain Free Publicity for Your Business Brown Bag Lunch April 13, 12:00-1:30 p.m. FOCUS Women’s Resource Center, 953 2nd St. SE, www.focuscville.org, 434-293-2222 You will learn: --What are the channels available for free publicity --Why would the media want to publicize your business for free --How to avoid mistakes when contacting a journalist --How to write a successful press release --When, where, and how to attract media attention --Tips for using social media to generate publicity Candace Schoner is the Top Dog and founder of Lapdog Productions a full-service marketing and advertising agency in Charlottesville. She has over 30 years-experience in advertising, marketing, graphic design, and public relations and has worked for various organizations including NBC, Public Broadcasting, and St. John’s University. Candace was elected to the Board of Directors of FOCUS Women’s Resource Center in 2011 and is a strong supporter of non-profits and small business. Her hobbies include photography, tennis, golf, kayaking and playing with her adopted dogs, Maddy and Bogey.

Monthly Brown Bag lunch series at FOCUS Women's Resource Center