Social Media

The Permanent Disruption of Social Media

This article will show you how to develop new models for donor engagement, ensuring you keep pace with evolving communication preferences and donor behavior.

Are You Doing the Right Things?

Having trouble reaching your audience?  This article and template will show you how simple developing an effective marketing campaign can be.

How Can Nonprofits Weave Stronger Networks

Network weavers, often the unsung heroes of the nonprofit sector, forge the connections that allow our organizations to thrive.  Whether online or offline, these individuals are our best ambassadors, fundraisers, and recruiters.  Be sure to listen to this podcast for great advice on cultivating a culture of networking in your own office.

How to Take Engagement to the Next Level

Creating a social media presence is a great first step to engaging your community online.  Now, to maximize the effect of that impact, consider these six questions carefully.

How the Top 50 Nonprofits Do Social Media

A picture says a thousand words!  See how the top 50 nonprofits are using social media.  How does your organization stack up?

8 Step Social Media Blueprint

How do you build and execute an effective social media strategy?  Read Steinar's blog post OR join him in person at his training this Thursday to learn how.  Visit our training page for more information. 

3 Online Traffic Measures All Nonprofits Should Track

Using free programs like Google Analytics to track information about your website vistors can provide you with lots of great data, but sometimes that data can be a little overhelming.  Don't worry!  You probably don't need to focus on all of it.  Be sure to read this article to learn where the most important information for your organization can be found.

Leading in a Hyperconnected World

In an age of near instant communication, leaders don't (or at least shouldn't) lead alone.  The opportunities for innovation through collaboration increase every day, and with a growing number of resources at their disposal, nonprofit leaders have the potential to greatly increase their organization's level of impact.  For any organization interested in learning how communication can lead and drive social change, this is a must read article!

5 Steps to Set Up Your Measurement Program

Put these 5 steps to work and take giant steps in demystifying the measurement of your public relations success. This article will help you zero in on the metrics that really matter. 
 

Tweeting for a Better World

Entering the realm of social media can be a great step for your organization, if you do it with purpose and do it well  To make sure you hit the ground running, or to see what improvements you could make to your current campaigns, be sure to check out this great article from Bridgespan.